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What we're thinking about.

Plain-language writing on AI for SMBs. No vendor speak. No 47-page strategy decks. Just the thinking behind how we work.

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Operating model

Products, not projects: why your AI agent needs a product manager

Most AI systems get treated as one-time builds — and then quietly rot. Product thinking is the thing that keeps AI useful past month three.

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Published
May 12, 2026
Reading time
6 min

More writing

Strategy
May 5, 2026 · 5 min

The AI decision gap: why SMBs are stuck and what to do about it

The companies struggling with AI aren't the ones that lack ambition. They're the ones drowning in options. Here's how to cut through.