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Plain-language writing on AI for SMBs. No vendor speak. No 47-page strategy decks. Just the thinking behind how we work.
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The worst AI failure I've watched wasn't a system going down. It was six weeks of quiet wrong. Here's the eval discipline that would have caught it.
Every AI decision collapses into three options. Most businesses default to buying because it feels safe — then wonder why nobody uses the thing.
The org chart question nobody asks before buying AI. If naming the person takes more than three seconds, you've found the thing that will break it.
Most AI gets shipped when it demos well. That isn't done. Here's the gate we run internally, published in full, so you can ask every vendor you talk to for theirs.
A four-truck plumbing company misses calls all day and prices the loss at zero. Here's how to work out your own number, and why you shouldn't trust anyone else's.
You don't need a consultant to find your first AI use case. You need two weeks, a spreadsheet, and the discipline to write down what actually happens.
Most AI systems get treated as one-time builds — and then quietly rot. Product thinking is what keeps them useful past month three.
The first time an SMB owner asked me what to do about AI, I gave them a 20-minute answer built for a company ten times their size. They stared at me. Then they asked the real question.