Resources
Practical tools and writing for SMB leaders trying to make sense of AI without getting sold to.
Featured tool
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Tools
A 5-minute assessment across 6 dimensions. See where you stand and what to do first.
Open →Estimate the financial impact of AI in your business. Tune every assumption.
Open →Business-friendly definitions of the AI terms you'll keep hearing in vendor pitches.
Open →Writing
Plain-language takes on AI for SMBs. No hype. No 47-page PDFs. Just the thinking behind how we work.
Launch is the easy part. Here's what breaks in week 1, week 3, week 6, and week 12, and the fifteen hours of attention that decide whether it's better or worse at day 90.
The worst AI failure I've watched wasn't a system going down. It was six weeks of quiet wrong. Here's the eval discipline that would have caught it.
Every AI decision collapses into three options. Most businesses default to buying because it feels safe — then wonder why nobody uses the thing.
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